Introducing a new CTO Growth Program
"Strategic CTO Communication" Training Program
Do You Need To Find a Way How To Communicate With C-Level Execs?
Likely, your CEO, CFO, CRO, CMO, or CHRO doesn't care about technology. So, if you'd like to get their buy-in, you'd better speak "their" business language during these three core meetings:
1. Executive C-Level Team Meetings
Learn how to align the company’s strategic goals, technological direction, and operational plans.
Discuss IT resource allocation, project prioritization, and long-term planning with confidence.
2. Supervisory Board Meetings
Learn how to present to the Board of Directors an update on the company’s technology strategy, innovation efforts, and how technology is enabling or driving business growth.
Use business language to address risk factors related to technology, such as cybersecurity or digital transformation challenges.
3. Product or Project Steering Committees
Learn how to discuss timelines, resource needs, technical challenges, and alignment with business goals.
Communicate business outcomes effectively and share high-level information about project milestones, cross-functional collaboration, addressing obstacles, and ensuring that technology projects deliver business value.
Your CEO, CFO, CMO, and CRO Use Specific Business Vocabulary
They talk about profitability, retention, churn rate, ARR, KPIs, CapEx, OpEx, BCP, TCO, CAC, strategic alignment, CX, NPS, ...
You didn't have a chance to learn all this while you focused on coding best practices, scalability, reliability, and technical debt as you grew the career ladder.
But don't worry, we've got you covered!
You can start using strategic and business vocabulary to effectively engage with your business stakeholders.
INTRODUCING:
The "Strategic CTO Communication Program" Will Transform Your Executive Impact
Join our LIVE workshop and gain access to an extensive array of tools and resources designed to transform you into a strategic technology leader within your organization.
1. Sound More Professional
Master the financial and strategic language that makes every word you speak resonate with authority. You'll feel confident and well-prepared, knowing you're communicating on the same level as your CEO and CFO.
- "By leveraging new cost-efficient technologies, we aim to lower our OpEx in IT support."
2. Feel Good in the Board Room
Walk into every C-Suite meeting knowing you can hold your own. Our case studies prepare you to command respect and attention effortlessly, making the boardroom a place where you shine.
- "Implementing container orchestration with Kubernetes will improve the efficiency and reliability of our deployments, reduce downtime, and allow us to scale our applications dynamically as demand grows."
3. Speak with Authority
Experience the shift as you start using high-level business language that turns heads and makes people listen. Learn to say "It’s premature for a full assessment" instead of "I don't know" and feel powerful in every business interaction.
- "Engaging contractors would allow us to rapidly scale operations and tap into specialized skills that accelerate project timelines."
4. Shift From a "Glorified Architect" to a Technology Strategist
Move beyond the technical aspects and be recognized for your strategic business insights. Feel the satisfaction that comes from being acknowledged not just as a manager and software architect, but as a visionary technology leader and strategist.
- "Strategic alignment of our workforce with our long-term goals is paramount..."
5. Navigate Corporate Jargon
Whether it's scaling up or shifting focus, you'll feel adept and ready to tackle the challenges of any corporate environment with strategic acumen and adaptability.
- "Reducing TCO through more efficient technology solutions..."
- "Aligning our IT initiatives with enterprise goals will ensure..."
6. Interview with Unseen Confidence
Approach future CTO opportunities with a new level of assurance. With your enhanced business vocabulary, you’ll tackle interviews and discussions knowing you're bringing significant value to the table which also increases your target compensation.
- CapEx, OpEx, BCP, TCO, CSR, CAC, ...
The Key? Frame Your Important Technology Decisions As Business Outcomes!
Every technical decision—adopting a new software platform, implementing a cloud strategy, or enhancing your cybersecurity measures—directly impacts your business. However, the true value of these decisions comes from understanding how they align with your broader business goals.
Transform Technical Decisions into Business Success
Every technical decision should drive meaningful business outcomes. By aligning your technology choices with your strategic goals, you will be seen as more professional, strategic, and "high-level."
Join This Program And Become a Strategic & Influential CTO That Every CEO Will Fight For
CEOs, CFOs, and other C-levels want to work with technology leaders who speak their language. Use our resources to master business communication across your C-Suite.
Learn High-Profile Strategic Phrases
Effectively align technology strategies with broader business goals using our detailed mind map and key terminology guide.
Understand exactly what matters most to each C-suite member and tailor your initiatives to meet these needs.
Use Powerful Executive Language
Elevate your communication skills with a curated list of proven phrases and strategies tailored to different stakeholders.
Gain the confidence to navigate complex discussions and persuade top executives of the value of your technological initiatives.
Apply Industry-Specific Business Vocabulary
With tailored business phrases for industries like FinTech, HealthTech, TravelTech, DeepTech, and SaaS, speak the language that resonates with industry peers and stakeholders.
These insights will help you address unique challenges and leverage opportunities specific to your industry.
Meet Your Hosts
Martin Rusnak and Michal Juhas have worked in IT since 2005.
Martin Rusnak
Martin has 25 years of experience in the IT industry. He started his career as a Java Developer and was promoted until he reached the CTO level.
Over the years, he worked as an interim CTO for 15 SaaS companies and engaged with dozens of stakeholders which allows him to share his unique insights with other CTOs about executive stakeholder communication.
- 10y of CTO experience
- Interim/Fractional CTO since 2019
- Worked for 15 SaaS companies as an interim CTO
- Based in Munich, Germany
Michal Juhas
Michal has 18 years of experience in the IT industry. He worked as a CTO and co-founder in a fast-growing startup in Bangkok where they raised $11m and grew revenues from zero to $75m with 95 employees.
In 2018, he transitioned to technical recruiting, and co-founded Tech Recruitment Academy, CareerCrackers, and TopCTORecruiter.
You can also find him on YouTube where he published over 400 videos.
- CTO Recruiter
- 90+ candidates hired in IT since 2021
- 40,000+ IT and HR specialists trained online
- Based in Bratislava, Slovakia
What You Will Get
Join the "Strategic CTO Communication Program: Engaging Stakeholders Across the C-Suite" and gain access to an extensive array of tools and resources designed to transform you into a strategic leader within your organization. Here’s what each participant will receive:
- Workshop with Martin Rusnak: Join a 3-hour session on Zoom to practice strategic CTO communication.
- Challenges To Reframe Tech Decisions: Get six challenges and 100+ examples of how tech decisions can be reframed as business outcomes.
- Mind Maps: Eight detailed mind maps focusing on what different stakeholders care about most, enabling you to tailor your communication and strategies effectively.
- Proven Communication Phrases: A curated list of 28 phrases that have proven effective in engaging various stakeholders, ensuring you communicate with impact and precision.
- Role Play Scenarios and Case Studies: Access to 12 dynamic role-play scenarios and comprehensive case studies that simulate real-world challenges, helping you hone your decision-making and strategic communication skills.
- Key Terminology Explained: 68 key business terms separated into 6 categories that CEOs, CFOs, CROs, and CMOs expect a CTO to understand, bridging the gap between technical expertise and business insights.
- Influential Business Terms: A compilation of 22 critical business terms complete with explanations, ready to help you command authority and influence in the boardroom.
- Phrases to Avoid: A list of 28 phrases to steer clear of when communicating with the C-suite, paired with professional alternatives to maintain your brand and effectiveness.
- Industry-Specific Business Phrases: Tailored phrases for the FinTech, HealthTech, TravelTech, DeepTech, and SaaS sectors, designed to elevate your communication and resonate deeply with industry-specific stakeholders.
- Strategic Acumen Phrases: A set of 30 powerful phrases that demonstrate your strategic thinking and acumen, ensuring you’re seen as a visionary leader in technology.
- Testimonial from Martin Rusnak: Complete the challenge and the trainer will share a public testimonial on your LinkedIn profile.
Secure Your Seat Now
Don’t miss this opportunity to elevate your role and impact as a CTO. Enroll today and transform your strategic leadership capabilities!
Standard price: €997
Before Sep 30: Only €699
Timeline:
- Complete pre-work before Sep 30
- Join the LIVE workshop on Oct 9
- Complete challenges
- Join the LIVE follow-up workshop on Oct 27
- Get the testimonial from the instructor
- Complete the program
Fill out the form to reserve your seat (tentatively). You'll have 3 days to confirm your booking.