Why the Best CTO Jobs Are Never Posted Online

Why the Best CTO Jobs Are Never Posted Online

When I recruit for a tech leadership role, I don’t publish a job description on LinkedIn Jobs. I don’t want to spend hours sifting through hundreds of irrelevant applications. Honestly, I’d rather play Scrabble with my kids.

And guess what? That’s exactly how most companies think when hiring a CTO, CIO, or VP:

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If you’re searching for a leadership role and waiting for job postings to appear, you’ll be waiting a long time. The best opportunities are never advertised. Here’s why:

1. Confidentiality First

Companies don’t want to announce they’re replacing a key leader. It could create panic among employees, customers, and investors. Hiring at the executive level is often done quietly to keep things stable.

2. The Best People Aren’t Looking

Top executives aren’t scrolling job boards. They’re busy leading teams and solving business problems. Companies know this, so they don’t wait for applications—they go after the right people.

3. It’s All About Trust

When hiring a leader, companies want someone reliable, proven, and vouched for. They turn to networks, board members, and investors for trusted recommendations. That’s why networking is more powerful than a perfect resume.

4. Recruiters Work in the Shadows

Many leadership searches are handled by executive search firms. These firms don’t post job ads. They hand-pick candidates, reach out discreetly, and make introductions behind the scenes.

5. Roles Are Shaped Around Candidates

Unlike mid-level jobs with set descriptions, leadership roles are often flexible. Companies adapt the role based on the candidate’s experience and strengths. That means you won’t find a clear-cut job posting—it’s all about conversations.

6. Public Job Ads Attract the Wrong Crowd

When a company does post a leadership role, they get flooded with applications. Most are from people who aren’t qualified. Sorting through them is a waste of time. That’s why they skip the job ad and go straight to their network.

7. Stealth Mode Matters

Sometimes, hiring a new CTO signals a major shift—new strategy, new funding, or even problems behind the scenes. Companies keep these hires under wraps to avoid tipping off competitors.

How to Get Hired for a Leadership Role

If you want a leadership role, stop waiting for job posts. Instead, focus on these strategies:

  • Networking. Build relationships with decision-makers, industry peers, and executive recruiters. Your next role will likely come from a conversation, not a job ad.

  • Personal Branding. Position yourself as a thought leader by publishing content, speaking at industry events, and contributing to high-level discussions.

  • Strategic Positioning. Make sure your career trajectory aligns with the type of leadership roles you want. Have a clear value proposition for the organizations you target.

  • Reputation Management. Maintain a strong professional reputation. Be known for delivering results, leading effectively, and driving business success.

  • Online Visibility. Keep your LinkedIn and other professional profiles optimized. Ensure your achievements, skills, and contributions are clearly showcased.

  • Exploratory Job Interviews. Take meetings even if you’re not actively looking. These conversations keep you on the radar for future opportunities.

  • Engaging with Top Executive Search Firms. Work with retained search firms that specialize in placing executives. Many of the best roles never go beyond their networks.

Leadership roles aren’t found in job ads. They’re found in relationships, reputation, and visibility. Make sure you’re taking the right steps to land your next big role.

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Michal Juhas

Michal Juhas