Unveiling the Secrets to CTO Personal Branding and Leadership with Monica Guzman

Unveiling the Secrets to CTO Personal Branding and Leadership with Monica Guzman

Have you ever wondered how you can transform your professional presence and leadership style with just a few key insights? What if I told you that these insights come straight from one of the most knowledgeable voices in the field? That's exactly what you'll get in my latest podcast episode featuring the incredible Monica Guzman!

Before you dive into the full episode on YouTube, I want to share some of the golden nuggets Monica provided during our conversation. This blog post will give you a sneak peek into what makes Monica's approach so impactful and how you can apply her advice today.

The Video Interview

Watch the video on YouTube or below: 

The Power of Personal Branding

Monica started our discussion by emphasizing the critical role of personal branding in a leader's success.

"Your personal brand is how others perceive you. It's your reputation," Monica explained.

She suggested an exercise that every leader should try: Write down five adjectives you want others to use when they describe you. These words should reflect how you hope to be perceived by colleagues, employers, and clients.

This exercise isn't just about self-awareness; it's about shaping your identity in a way that aligns with your professional goals. Imagine being described as competent, confident, innovative, collaborative, and influential. How would embodying these traits change your day-to-day interactions?

Embodying Your Brand

Knowing your brand words is just the first step. The real magic happens when you start embodying these traits.

Monica shared, "It's not enough to know how you want to be perceived. You have to bring those words to life in every interaction."

Think about it: If one of your words is confident, how does that translate into your daily behavior? How does a confident person speak during a meeting? How do they dress? How do they handle conflict?

Monica advises regular self-reflection. At the end of each week, look at your five words and ask yourself if you've embodied them. Provide specific examples. Did you demonstrate confidence during a challenging meeting? Did you show collaboration by helping a colleague with a project? This practice not only reinforces your brand but also builds your self-awareness and growth.

Transitioning from Hard Skills to Soft Skills

For many of us in the tech world, hard skills have been our bread and butter. We've climbed the ranks through our technical expertise. But Monica points out a crucial shift that needs to happen as we move into leadership roles.

"Your brand words can describe your soft skills or your hard skills," she says. "If you want one of your words to be tech-savvy, that's fantastic. But don't forget about the equally important soft skills."

Monica encourages leaders to observe and learn from others who exemplify the traits they aspire to embody. Watch how a tech-savvy colleague presents themselves. Notice the language they use and how they engage in discussions. This observation can provide valuable insights into how you can adapt these traits genuinely.

Embracing a Growth Mindset

Monica's philosophy is deeply rooted in the growth mindset. She believes that every challenge is an opportunity for learning and improvement.

"People with a strong personal brand see everything as a learning opportunity," Monica states. "They might feel frustrated or insecure for a moment, but then they assess the situation and look for the lesson."

This mindset shift is vital. It helps you view setbacks not as failures but as valuable experiences that contribute to your growth. Monica uses the analogy of a baby learning to walk. They fall many times but keep getting back up until they succeed. Adopting this resilience can dramatically impact your leadership journey.

Visibility and Assertiveness

In today's digital age, being visible and assertive is more important than ever. Monica highlights the significance of platforms like LinkedIn for building and maintaining your personal brand.

"A confident person on LinkedIn shows up," Monica emphasizes. "They post regularly, engage with others, and aren't shy about sharing their accomplishments."

She also talks about the importance of using assertive language. Avoid phrases like "I think" or "maybe." Instead, use strong, decisive language such as "I recommend" or "I suggest." This assertiveness not only boosts your credibility but also commands respect from your peers.

Setting Clear Goals

Finally, Monica stresses the importance of having clear goals in every interaction.

"Every conversation, every email, every meeting is an opportunity to sell yourself," she says. "Always be focused on your goal and ensure that everything you do aligns with it."

This advice is particularly relevant for those of you considering a career change or aiming for a promotion. Being clear about your goals and consistently working towards them can set you apart as a leader.

Bringing It All Together

Monica Guzman's insights offer a comprehensive roadmap for tech leaders looking to enhance their personal brand and leadership skills. Here’s a quick recap of the key points:

  • Personal Branding: Identify and embody five key adjectives that represent how you want to be perceived.
  • Embodiment: Regularly reflect on whether you’ve lived up to your brand words and seek feedback from others.
  • Soft Skills Transition: Balance your hard skills with essential soft skills and learn from observing others.
  • Growth Mindset: View challenges as opportunities for growth and maintain resilience.
  • Visibility and Assertiveness: Be active on platforms like LinkedIn and use strong, decisive language.
  • Clear Goals: Set clear goals for every interaction and ensure your actions align with these goals.

Remember, you're the CEO of the business of you. Take these steps seriously, and watch your professional presence soar!


You can connect with Monica Guzman on her LinkedIn profile for more valuable insights and updates. Additionally, don’t forget to visit her website at Monica-guzman.com where you can purchase her two highly recommended books, "Fearless by Choice" and "Stop Being a Lazy Leader." These resources are perfect for anyone looking to elevate their leadership skills and personal brand.

Ready to explore?

Book a FREE Consultation

Book a short introductory call to discuss the next steps specific to your unique situation. We'll explore if we can help you land a €250-500k job in the next 12 months.

Michal Juhas

Michal Juhas