Five Strategies How CTOs Stand Out in the Tech Industry

Five Strategies How CTOs Stand Out in the Tech Industry

In today's fast-paced tech industry, standing out can be challenging yet crucial for career advancement. During a recent interview with Sharon Livingston, a renowned business coach, she shared invaluable insights on personal branding and professional growth.

Here, we delve deeper into five strategies to make your mark in the tech world, enriched with quotes from Sharon and other leading voices in the industry.

1. Develop a Niche Expertise and Share It Widely

Sharon Livingston emphasized the importance of finding and honing a unique area of expertise.

"In my experience, those who stand out are those who have carved out a niche for themselves. They not only master it but also share their knowledge widely through various platforms," Sharon said. 

Developing a niche allows you to become a go-to expert in that domain. For example, instead of being a general software developer, you might focus on AI ethics, blockchain security, or cloud-native applications. Sharing your insights through blogs, webinars, and social media can establish you as a thought leader.

Cal Newport, author of "So Good They Can't Ignore You," advocates for this approach, stating:

"Becoming a craftsman in your field requires deliberate practice and a relentless focus on improving your skills."

2. Contribute to Open-Source Projects and Tech Communities

Another effective way to stand out is by actively participating in open-source projects and tech communities.

Sharon Livingston mentioned, "Being visible in community projects not only showcases your skills but also demonstrates your commitment to collaboration and innovation."

Contributing to open-source projects helps you build a portfolio that potential employers and peers can see. It also allows you to work on diverse projects, solve real-world problems, and connect with other professionals in your field.

Eric S. Raymond, in his book "The Cathedral and the Bazaar," highlights the significance of open-source contributions: "Given enough eyeballs, all bugs are shallow. Your work in open-source can attract eyeballs that can help improve and recognize your skills."

3. Engage in Public Speaking and Webinars

Public speaking is a powerful tool for personal branding.

According to Sharon Livingston, "Public speaking engagements allow you to showcase your expertise and personality to a broader audience. It’s a chance to connect and leave a lasting impression."

Start by speaking at local meetups, tech conferences, or webinars. Sharing your experiences, insights, and innovations can position you as a knowledgeable and approachable expert.

Carmine Gallo, author of "Talk Like TED," underscores the impact of effective communication: "Ideas are the currency of the twenty-first century. Great communicators move ideas, and they inspire others to act."

4. Publish Articles, Whitepapers, and Books

Publishing your work is another excellent strategy to stand out.

Sharon Livingston advised, "Writing articles, whitepapers, or even a book can significantly boost your credibility. It shows that you have the depth of knowledge and the ability to communicate complex ideas clearly."

Choose topics that highlight your expertise and address current challenges or trends in the tech industry. Platforms like Medium, LinkedIn, or industry journals are great places to start.

Tim Ferriss, in his book "Tools of Titans," suggests that writing can be a transformative tool:

"Writing is thought crystalized on a piece of paper, which can then be reviewed. The written word allows you to share your ideas and influence others long after you have left the room."

5. Foster a Strong Online Presence Through LinkedIn and Personal Blogs

A robust online presence is essential in today’s digital age.

Sharon Livingston noted, "Your LinkedIn profile and personal blog are your digital business cards. They should reflect your brand, your expertise, and your professional journey."

Ensure your LinkedIn profile is complete, regularly updated, and showcases your accomplishments and skills. Share your articles, participate in discussions, and connect with industry leaders. Your personal blog can be a space where you share more in-depth thoughts, project updates, and personal reflections.

Gary Vaynerchuk, a digital marketing expert and author of "Crush It!," emphasizes the importance of building a personal brand online:

"Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career."


Standing out in the tech industry requires a combination of developing deep expertise, active participation in communities, effective communication, publishing, and maintaining a strong online presence. As Sharon Livingston wisely put it, "It's about being consistent with your brand and showcasing your unique value in everything you do."

By following these strategies and learning from industry leaders, you can position yourself as a prominent figure in the tech world, opening doors to numerous opportunities and career growth.

Ready to explore?

Book a FREE Consultation

Book a short introductory call to discuss the next steps specific to your unique situation. We'll explore if we can help you land a €250-500k job in the next 12 months.

Michal Juhas

Michal Juhas